Green Beauty Spotlight: 100 Percent Pure

100 Percent Pure is one of my favorite beauty brands lately! I wish there was a store in Oklahoma so I could behold all of the greatness they have to offer in person. They have literally anything you could ever need. Here are some of my faves that I’ve tried so far!


Fruit Pigmented Healthy Foundation – I wasn’t sure if I was going to like this at first (I hate most foundations), but this one has really grown on me! The ingredients are bomb – think peaches, acai oil, cocoa beans, and goji berries – which makes your skin look that much better without makeup over time. While it doesn’t perform the same (not as long lasting), it’s probably as close as you can get to a green beauty version of Estee Lauder Double Wear. If you are super, super oily you will LOVE this stuff! I have combination skin and I find that it dries me out some if I don’t prep properly. I like to use a good moisturizer (usually the Simple Replenishing Rich Moisturizer or Pacifica Coconut Probiotic Rehab Cream) and no primer. I’ve found that it looks like best when you apply it with a damp sponge (like Real Techniques!) and set it with a mineral face powder. Usually I put Alima Pure’s Satin Matte Foundation over it. For reference, I wear the lightest shade in this which is Alpine Rose (I’m a 1N1 in Double Wear and NW15 in MAC Pro Longwear). They definitely need to expand their shade range, but if you can find a close match you should try it out!

Swatch in Alpine Rose

Swatch in Alpine Rose

Green Tea Fiber Brow Builder – Attention Benefit Gimme Brow lovers, this is an exact green beauty dupe! It doesn’t officially launch until April 13th (I got lucky and found a special link to it last month), but scoop it up as soon as it does. It’s literally the same thing, only with amazing ingredients. I have it in the shade soft brown and it’s perfect!

Organic Rose Hydrosol – Who doesn’t love a good rose face spray? I like to use this when I’m too lazy to put on moisturizer or to set my makeup. Most rose sprays have a bunch of other BS ingredients in them, but not this one. It’s literally just organic roses and it’s only $15.

Coffee Bean Caffeine Eye Cream – This stuff is fab! It smells amazing and works really well at de-puffing your eyes. As with all of their products, it has wonderful ingredients like green tea, coffee cherry, thyme, and aloe juice.

Cocoa Butter Semi-Matte Lipstick – While this lipstick does have a bit of an odd smell to it, its performance doesn’t disappoint. It lasts for quite a while and really is a great matte lipstick. I have the shade Pink Canyon and it’s a very pretty pink. It looks coral when you first put it on but changes colors after a few minutes (on me anyway). It’s probably as close as you can get to a dupe for MAC’s matte lipsticks!

What else do you love from 100 Percent Pure?


Speak Your Mind